CINDY CHEN
Work
Aug 2019 - Sep 2020
Digify Inc (Document Security SaaS Start-up)
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Marketing and Customer Success Associate
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Product Marketing
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Evaluated the market potential, needs and challenges of key segments (startups and venture capital) and proposed recommendations for repositioning and product improvements
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Content marketing
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Planned and implemented new copy and design for website landing pages, blog posts, newsletters, and various EDMs using SEO strategies, increasing organic traffic to blog pages by 5 times and the total number of ranking key words by 2.4 times, with 12% of key words in top 10 positions
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Lead generation
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Redesigned content downloads and optimized multiple lead capture flows using Elementor, obtaining 4 times more monthly leads that are channeled into respective email drip campaigns
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Case study development
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Interviewed key clients and consolidated insights for product development and marketing, subsequently producing 7 featured customer stories to enhance social proof
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Customer success
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Established new onboarding campaigns to increase customer engagement and reduce churn, thus doubling the number of positive customer reviews on Capterra and Google
The DateIdeas team at one of our outreach events
Jul 2018 – Dec 2018
DateIdeas Singapore (Digital Advertising Startup)
Head of Business Partnerships
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Engaged over 400 students at university camps thus achieving 20% growth in number of subscribers.
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Initiated and executed multiple large-scale outreach events with partners such as Gongcha Singapore to raise brand awareness and increase subscriber count by 200%
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Strategized and coordinated a three-week giveaway campaign, designing and promoting the publicity materials through social media, thus attaining over 100 new referrals.
A farewell to my students on my last day of work
Jan 2017 – Feb 2017
Methodist Girls’ School (Secondary)
Relief Teacher (Mathematics & Project Work)
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Managed and tutored 120 secondary school students by planning class activities, scheduling personal consultations and giving timely feedback, thereby improving average performance by one grade.
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Skills
Marketing Analytics​ and SEO
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Google Ads
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Google Analytics
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SEMrush
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RankMath (Wordpress)
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CRM
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Hubspot
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Intercom
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Wordpress
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Mailchimp
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Design
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Photoshop
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Lightroom
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Premiere Pro
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Canva
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Elementor (Wordpress)
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Productivity
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Microsoft Word
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Microsoft Powerpoint
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Microsoft Excel
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Google Docs, Slides